Regarding: "Build It and They Will Build Another One"

I read this post on the ACRLog yesterday and thought it might make a good discussion topic for our upcoming meeting. With publications like the New York Times, Time magazine, and others making more of their archives freely available online, (while Lexis Nexis makes its interface more difficult to use), how are we "selling" the databases? I share Barbara Fister's "feeling [that] the old 'here’s how' instruction will get harder and harder to provide simply because the map of where it is and how to get there is constantly being redrawn." I think we might all benefit from sharing our thoughts and ideas about how best to approach this.